Lloyd’s Register (LR) is to introduce a newly structured LR Advisory service, designed to help address escalating regulatory demands, rising decarbonisation costs, and the increasing influence of digitalisation.
The move sees LR consolidate its Technical Advisory and Business Advisory divisions into a single, integrated LR Advisory team—reflecting its broader transformation from a classification society to a maritime professional services organisation.
The launch of LR Advisory marks a pivotal shift. LR Advisory now offers shipowners, charterers, and financiers comprehensive guidance on regulatory adaptation, energy efficiency, and operational performance alongside the existing compliance information. The new service extends beyond traditional class clients, providing strategic support to alternative fuel suppliers, port authorities, and governments looking to future-proof their maritime strategies.
James Frew, LR Advisory Director, said: “Shipping is facing an unprecedented transformation. Historically, the industry has been reactive, but the scale and complexity of today’s challenges—from fuel transition strategies to digital performance optimisation—demands a proactive, strategic approach. It’s about fundamentally rethinking how ships are designed, built, and operated. This involves embracing new technologies, exploring alternative fuels, and optimising performance to reduce environmental impact and improve profitability. We are now proactively shaping the future, rather than simply reacting to it.”
At the heart of this initiative is the increasing urgency of decarbonisation. With global regulatory pressures intensifying, LR Advisory offers in-depth guidance on alternative fuels, energy efficiency measures, and compliance strategies, ensuring that clients can future-proof their fleets while maintaining profitability. Digitalisation is another growing priority. The new advisory structure integrates advanced data analytics and digital tools that help owners optimise fuel consumption and operational efficiency, to deliver tangible financial and environmental benefits.
LR Advisory has broadened its client base to include charterers, oil majors, and future fuel suppliers – many of whom have never owned a vessel – offering strategic maritime guidance on infrastructure investments, regulatory adaptation, and market trends. National governments are also seeking LR Advisory’s expertise on infrastructure investment, port decarbonisation, and flag state strategy.
One of the most significant shifts is the new advisory team’s focus on the human element. From human-centric design and crew training through to organisational transformation and change management strategies, LR Advisory places a strong emphasis on building the skills and capabilities needed to adapt to a rapidly evolving landscape.
Frew said: “With nearly 150 experts globally, we are well-positioned to support businesses navigating today’s turbulent shipping markets. Whether it’s a small independent owner struggling with compliance or a multinational corporation investing in green shipping solutions, we’re here to help them stay ahead of the curve.”
Image: LR’s London headquarters (source: Lloyd’s Register)
