CARBON INSETTING COMPANY APPOINTS MD FOR APAC

Jan 13, 2025 | Maritime business news

Dutch company 123Carbon, an independent platform for carbon insetting, has announced the expansion of its management team with the appointment of James Veale as Managing Director for the Asia Pacific (APAC) region.

Veale brings considerable experience in alternative fuels and supply chain transparency during his time with SAP and oil majors such as BP. The appointment is considered to reinforce 123Carbon’s position in the growing APAC market, while Veale’s background allows 123Carbon to leverage its technology into new Book and Claim markets.

With over 30 years experience working with global energy companies on commodity trading and risk management, Veale recently led SAP’s green hydrogen initiatives and co-founded Green Token, a venture which leverages blockchain digital twin tokenisation to provide verified chains of custody across material supply chains.

As MD for APAC, Veale will play a pivotal role in strengthening 123Carbon’s presence within the region whilst continuing to develop their relationship with SAP, a key partner for 123Carbon in reporting solutions. His knowledge of blockchain technology and the new fuels landscape makes him well positioned to continue the diversification of 123Carbon’s solutions. His leadership will also be instrumental in extending 123Carbon’s presence across the critically important APAC market.

Jeroen van Heiningen, MD 123Carbon, said: “James’ appointment marks a significant milestone for 123Carbon. His wealth of experience, proven track record in sustainability initiatives, and the operational and strategic aspects of the carbon market uniquely position him to lead 123Carbon’s growth within the APAC region. Alongside his strategic priorities, James is set to strengthen and propel the development of the 123Carbon management team – utilising his corporate and commercial expertise to further support the development of 123Carbon.”

Veale added: “I am thrilled to be joining 123Carbon at this pivotal moment in its development. With sustainability and cutting-edge technology at the core of its mission, 123Carbon is leading the charge in transforming supply chain transparency and carbon reporting. My aim is to strengthen our partnerships, deepen our collaboration with SAP, and explore new opportunities for growth throughout the global supply chain. The APAC region presents many exciting opportunities to drive innovation on a global scale, and I look forward to working with the talented team at 123Carbon to capitalise on these opportunities.”

Image: James Veale, newly-appointed MD APAC for 123Carbon (source: 123Carbon/Blue Communications)

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